The arc matters.

~10 years ago, I started my career as an SDR and left as an SVP.

I started at a software company, learning how to sell to B2B buyers, while gaining experience with leading sales tools. After a couple years in sales, I took over enterprise implementations. I then spent 6.5 years at a logistics startup, helping grow revenue from <$1M to over $140M ARR — while moving from Senior Manager to Chief of Staff and finishing as SVP of Sales, Marketing, and Post-Sales.

Every service at 12:34 Labs is built and based on experience, not theory.

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