New Guide
Break into Tech Sales

Everything I wish I knew before my first SDR interview — research, cold calls, discovery, and how to stand out.

Tom R. — Vancouver, BC
From retail to tech sales — SDR Interview Prep

Tom came from a retail background with no formal sales experience and wanted to break into tech. We spent two cycles covering company research, competitor analysis, customer research, mock cold calls, and mock discovery calls with live feedback. He landed an SDR role at a software company in 2025 and has since been promoted to AE.

2025 year
SDR → AE outcome